Um anúncio improvável, que é uma ideia simples e inesperada (logo, difícil), que tem sentido de humor, narrativa e significado.
Não conheço o impacto no negócio, mas é um exemplo de como as ideias mais básicas (e mesmo absurdas) podem gerar burburinho e fazer com que uma marca seja falada: “Within two weeks, it had been seen by over one million viewers in 132 countries. (…) This campaign was widely covered in the press. The viral release of the “Big Ad” was so successful that the company reduced its television media budget so as not to overexpose the advertisement. (…) The advertisement has since received over 30 awards globally, including a prestigious Gold Lion award at the 53rd Cannes Lions International Advertising Festival in 2006.” (Wikipedia)

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